Digital Health Resources
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Healthcare System Stakeholders Cheat Sheet
The U.S. healthcare system isn’t one system—it’s a patchwork of competing incentives
The Quirkiest Quirks of Our Healthcare System
Our healthcare system is full of quirks—some hilarious, some maddening, all uniquely American.
American Exceptionalism: Healthcare Edition
American healthcare is exceptional—but not always in the ways we’d hope.
Who Really Pays for Healthcare? The Answer Might Surprise You
The U.S. healthcare system is a maze—and most people don’t realize who’s footing the bill.
Small Businesses → Big Healthcare Opportunity
Small businesses aren’t just underserved—they’re a massive opportunity for healthcare innovation.
Can Digital Health Solve the $300 Billion Medication Adherence Problem?
Medication only works if people take it—and in digital health, adherence is the missing link.
How Digital Health Can Improve Outcomes for Rural America
Rural America faces unique healthcare challenges—and digital health can help bridge the gap.
Do We Need an “OBGYN for Men”?
Men’s health is more than erectile dysfunction and hair loss—it’s a vastly underserved market.
Four Ways to Land Your First Health Plan Customer
Breaking into healthcare is hard. Landing your first customers is even harder.
How to Build Trust and Brand Affinity in Digital Health
Trust isn’t built through a single campaign—it’s earned over time, through consistency and empathy.
Why Healthcare Startups Fail
Failure in healthcare isn’t always about the product—it’s often about the market.
A Caution for Digital Health Entrepreneurs: Avoid “Death by Pilot”
Not every partnership is a win—and in healthcare, the stakes are high.
Your Guide to Starting a Women's Health Company From Someone Who Has Done It (Twice)
Women’s health is underserved, underfunded, and full of opportunity.
How Much Equity Do Founders Have at IPO? We Analyzed 35 Digital Health Companies to Find Out
When a company IPOs, it’s a moment of celebration—but for many founders, it can also be a wake-up call.
What Every Healthcare Founder Should Know Before Running Ads
A CTO's guide to healthcare data privacy when it comes to running ads
The Tech-Enablement Playbook for Healthcare Services Startups
How much impact does tech enablement really have on company value? Where do you choose to make software investments?
Here’s What (Successfully) Exited Digital Health Startups Have in Common
What happens after a digital health startup exits? The story doesn’t end—it evolves.
Selling Your Healthcare Startup
Tips from founders who have successfully sold their digital health businesses.