Breaking into healthcare is hard. Landing your first customers is even harder.

Trust isn’t built through a single campaign—it’s earned over time, through consistency and empathy.

Failure in healthcare isn’t always about the product—it’s often about the market.

Not every partnership is a win—and in healthcare, the stakes are high.

Women’s health is underserved, underfunded, and full of opportunity.

How much impact does tech enablement really have on company value? Where do you choose to make software investments?