Healthcare Startup Strategy Carly Newhouse, LCSW Healthcare Startup Strategy Carly Newhouse, LCSW

If and When to Hire a Chief Medical Officer: A Guide for Digital Health Founders

Few health tech founders have access to useful guidance on if and when to hire a Chief Medical Officer (CMO) or how to properly scope this role for success. This article aims to fill that gap while helping clinicians aspiring to the role better understand the landscape and position themselves accordingly. 

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Jiselle Bataller Jiselle Bataller

List of Super Bowl LX (2026) Healthcare Ads

Super Bowl 2026 is shaping up to be a record year for healthcare advertising, with an unprecedented mix of pharma giants and direct-to-consumer health brands buying airtime during the biggest media event of the year. From Novo Nordisk’s Wegovy spot and GLP-1 messaging from Ro and Hims & Hers to disease awareness campaigns from Novartis and Boehringer Ingelheim, this year’s lineup reflects a major shift: healthcare companies are increasingly marketing like consumer brands. Here’s what’s driving the surge—and what it signals about the future of D2C healthcare.

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